Bespoke. Handcrafted. Exclusively Yours.
Couture Knots is a by-appointment, hand-knotted rug boutique for the design trade in Charlotte, NC. Home to the most exclusive rug lines in the world.
A rug grounds a room, shaping how it feels to the soul.
Every piece can be customized by size, shape, color, texture, material, pile height, and budget, and every client receives Ali's personal expertise and service from the first conversation to final installation.
Ali Nikrooz has spent years building relationships with the world's most remarkable rug makers.
Artists, artisans, and design houses from London, Scotland, Nepal, Germany, Peru, the US, and beyond are represented exclusively at Couture Knots.
Singular Curation
More than 20 of the world's finest rug collections under one roof — including several available exclusively through Couture Knots in the US.
Personalized Service
Ali works with each client directly — in the showroom, on-site, or by Zoom — to ensure the result is the perfect rug.
Infinite Customization
Every rug can be made to order. Size, shape, color, fiber, pile — every detail is yours to specify, down to the individual knot. Immense available vendor inventory if in a hurry.
As featured in Home Design & Decor | Charlotte, Luxe, QC Exclusive, and Southern Home.
Our Collections
From the painterly maximalism of Wendy Morrison to the meditative restraint of Tania Johnson Design, the Couture Knots collection spans every aesthetic — traditional to modern, subtle to spectacular. Every piece is handmade textile art, and every piece tells a story.
Ready to find your rug?
Couture Knots is open by appointment. Visits can be arranged at the Charlotte showroom, or consultations can be conducted virtually for clients anywhere in the world.