Concierge Program

Black-and-white patterned sofa overlooking the New York City skyline and Empire State Building

A Full-Service Rug Experience, Wherever You Are.

The Couture Knots Concierge program brings Ali's expertise and access to the world's finest rugs directly to your project, anywhere in the country.

For whole-home projects and clients who want a truly tailored experience, Ali provides on-site consultation — visiting the space, reviewing floor plans, assessing light, scale, and adjacencies, and working through every room with the specificity that significant investment deserves.

Ali will work in close collaboration with your interior designer. For clients who don't have one, he is happy to provide design guidance directly.

The program is designed for whole-home projects and clients with a genuine commitment to getting every room right. Minimum spend requirements apply, and travel expenses are the client's responsibility. If you're not sure whether your project qualifies, reach out — Ali is happy to have a conversation.

Smiling man in a plaid blazer standing in a stylish living room beside a cream sofa and dog portrait

Access

Personal consultation with Ali Nikrooz in your home or project space, anywhere in the United States. Access to the full Couture Knots collection, including exclusive lines not available through any other US source.

Modern interior with a leather sling chair, glass wall, artwork, and abstract black-and-white area rug

Design

Custom design services: specification, material selection, digital renderings, and strike-off samples for approval before production begins.

Hands comparing pink and blue tufted carpet samples among colorful rug swatches

Procurement

Every rug can be made to order. Size, shape, color, fiber, pile — every detail is yours to specify, down to the individual knot. Immense available vendor inventory if in a hurry.

Ready to find your rug?